At the JA NY show on Monday July 24, 2017, it was my honor to sit on the panel discussion about social media etiquette. The panel was moderated by Ashley Davis, Associate Editor, National Jeweler. The other three panelists I sat with, were Levi Higgs, Archives and Social Media Manager with David Webb, Joy Butler, Transactional busine...
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In this edition of the Google+ Monday Daily Golden Nugget, I will give you some examples of when to use a Profile vs. when to use a Page on Google+.

Your Google+ Page is where you should establish your corporate identity and your Google+ Profile is where you will be your...
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We've been reviewing many Facebook accounts recently. The one thing we continue to see is an inconsistency between how jewelers are using their personal Facebook profiles for both business and personal things.

Our view continues to be that you need to pick one or the other. If for personal use, then lock your profile and only allow personal friends, family and other professionals within the jewelry industry to become Facebook friends. But don't allow customers or employees to friend you.

On the other hand, if you choose to keep your personal life off Facebook then go right ahead and allow your customers to friend your personal account.

If customers are connected to your personal account, then avoid political postings and comments, as well as overly posting about your personal life.

Political commentary is ok...
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